ABOUT OPZING
We built the tool we
always wished existed
Modern Marketing Operations teams rely on automation to scale.
But as HubSpot portals grow, understanding how everything fits
together becomes increasignly difficult.
Opzing was created to bring clarity back to HubSpot automation
OUR STORY
It started with a
familiar problem.
After years of working in Marketing Operations across fast-growing
B2B SaaS companies, I kept seeing the same pattern.
Every company invested heavily in automation. Every company
relied on HubSpot. Every company evenutally reached a point
where nobody fully understood how their automation actually worked.
Simple requests became investigations. Changing a property meant
checking dozens of workflows. Removing an old auomation felt like
pulling a thread from a jumper. You never knew what might unravel.
The problem wasn't that
teams had built too much
automation.
The problem was that
they had lost visibility.
That's why I started building Opzing.
Not to create more auomtation.
To help teams understand the automation they already have.
OUR PHILOSOPHY
The principles behind everything we build.
Visiblity before change
You shouldn't need to guess what a workflow affects before editing it.
Read-only by design
Understanding your HubSpot portal should never put it
at risk.
Built for Marketing Ops
Designed by someone who has lived the same challenges
every day.
WHY "OPZING"?
A name with purpose.
The name combines two ideas.
Operations and Optimising.
Because the goal isn't simply to automate more.
It's to understand, improve and govern the systems
that already power your business.
Thechnology changes. Good operations don't.
WHO IS BEHIND OPZING?
Hi, I'm Lorenzo.
I've spent the last several years working in Marketing Operations helping B2B SaaS companies build and maintain complex HubSpot environments.
Along the way, I realised that while there are countless tools for creating automation, there are surprisingly few for understanding it.
Opzing started as a side project to solve a problem I kept running into myself. Today, it is evolving with feedback from Marketing Operations professionals who face those same challenges every day.
LOOKING AHEAD
This is just the beginning.
Workflow Governance Engine is the first product we're bringing to market.
Our long-term vision is to help Marketing Operations teams gain complete visibility into the system that power revenue.
Because better decisions begin with better understanding.