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Privacy Policy

Effective Date: 18/07/2026
Last Updated: 18/07/2026

Privacy at a Glance

We understand that connecting your HubSpot account requires trust.

Here's the short version:

          Opzing uses HubSpot's secure OAuth authentication.

          Opzing is read-only and never modifies your HubSpot portal.

          We only request the permissions required to analyse your HubSpot workflows and related metadata.

          We never sell your personal information.

          You can disconnect Opzing from your HubSpot account at any time.

 

If you'd like more detail, please continue reading below.

At Opzing Ltd ("Opzing", "we", "our", or "us"), we are committed to protecting your privacy and ensuring that your personal data is handled in a safe, transparent and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.opzing.co (the "Website"), and take part of the GTM Revenue Leak Audit.

1. Who We Are

1. Who We Are

Opzing Ltd. ("Opzing", "we", "our", or "us") provides Workflow Governance software designed to help Marketing Operations teams better understand and manage their HubSpot automation. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe, transparent and responsible manner.

 

We are the Data Controller for the personal information decsribed in this Privacy Policy for the purposes of the UK Genreal Data Protection Regulation (UK GDPR).


Company Name: Opzing Ltd
Company Number: 16160036
Registered Office: 7 Telemon Close, Rochester, ME1 1FQ, United Kingdom
Email: info@opzing.co

2. Scope of this Privacy Policy

This Privacy Policy explains how we collect, use, store and protect personal information when you:
 

  • Visit our website

  • Contact us

  • Join our beta programme

  • Create an Opzing account

  • Connect your HubSpot portal

  • Use the Opzing application

3. Information We Collect

Information you provide

Depending on how you interact with Opzing, we may collect:

  • Full Name

  • Business email address

  • Company name

  • Job title

  • Information you provide when contacting us

  • Information submitted through the beta application form

  • Support request and feedback

Information collected automatically

When you visit our website or use our application, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Page visited

  • Referring website

  • Cookie and analytics information

Please refer to our Cookie Policy for further details.

Information retrieved from HubSpot

When you choose to connect your HubSpot account, Opzing may access information necessary to provide Workflow Governance insights.

Depending on the permission granted, this may include:

  • Workflow definitions

  • Workflow metadata

  • Workflow actions and triggers

  • Workflow status

  • Property definitions and metadata

  • Associations between workflows and properties

  • HubSpot account identifiers required for authentication

Opzing does not currently access or analyse

  • Contacts

  • Companies

  • Deals

  • Tickets

  • Marketing emails

  • Customer conversations

  • CRM record content

  • Sales activities

  • Customer personal data contained withing CRM records

Should this ever change, we will update this Privacy Policy before introducing new functionality.

4. How We Use Your Information

We use your information to:

  • Create and manage your Opzing account

  • Authenticate your HubSpot connection

  • Analyse your HubSpot workflows

  • Generate Workflow Governance insights

  • Respond to support requests

  • Improve products and services

  • Monitor application performance and security

  • Send important service-related communications

  • Send marketing communications where you have provided your consent

  • Comply with legal obligations

5. Legal Basis for Processing

Under the UK GDPR, we rely on one or more of the following legal basis:

Contract

Processing necessary to provide the Opzing service you have requested.

Legitimate Interest

To improve our platform, maintain security, prevent abuse and develop new features.

Consent

Where you have agreed to receive marketing communications or accepted non-essential cookies.

Legal Obligation

Where processing is required to comply with applicable laws and regulations.

6. HubSpot Authentication

Opzing connects to HubSpot using HubSpot's secure OAuth authentication process.

Your HubSpot credentials are never shared with or stored by Opzing.

You can revoke Opzing's access at any time directly from your HubSpot account.

Opzing only requests the permissions required to provide Workflow Governance functionality.

7. How We Store and Protect Your Information

We take appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure or destruction.

These measures include:

  • ​Encrypted HTTPS connections

  • Secure authentication

  • Role-based access controls

  • Encrypted storage when appropriate

  • Regular softwre updates

  • Monitoring for security vulnerabilities

No intent-based service can guarantee absolute security, but we continuously work to protect your information using industry-standard practices.

8. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party service providers who help us operate our business, including providers of:

  • Website hosting

  • Cloud infrastructure

  • Analytics

  • Customer support

  • Email communications

  • Payment processing (if applicable)

These providers are contractually required to process your information securely and only on our behalf.

We may also disclose information where required by law or to protect our legal rights.

9. International Transfer

Some of our service providers may process information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or other legally recognised transfer mechanisms where required.

10. Data Retention

We retain personal information only for as long as necessary to provide our service and comply with legal obligations.

Generally:

  • Website enquiries are retained only as long as necessary to resond to your request.

  • Beta applications are retained while the beta programme remains active or until you request deletion.

  • Customer account information is retained while your account remain active.

  • Information retrieved from HubSpot is retained only as necessary to provide the Opzing service.

  • Financial records are retained for the period required by applicable accounting and tax laws.

When information is no longer required, it is sercurely deleted or anonymised.

11. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict processing

  • Object to procesing

  • Request portability of your information

  • Withdraw consent where processing relies on consent

To exercise any of these rights, please contact:

info@opzing.co

12. Cookies

We use cookies and similar technologies to:

  • Enable essential website functionality

  • Remeber your preferences

  • Improve website performance

  • Understand how visitors use our website

More information is available in our Cookie Policy.

13. Childred Privacy

Opzing is intended for business users.

Our services are not directed to children under the age of 18, and we do not knowingly collect personal information from children.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify users through the website or by email.

15. Contact Us

If you have any questions about the Privacy Policy or how we process your personal information, please contact us.

Email: info@opzing.co

16. Complaints

If you believe we have not handled your personal information appropriately, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Website: https://ico.org.uk

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