Making Revenue Operations Work - The Way It Should
Opzing helps B2B companies identify where revenue is leaking
across their go-to-market systems.
We focus on clear diagnosis across funnel flow, handoffs, and reporting so teams know what to fix first, without committing to software or long consulting engagements.
Why Opzing Exists
Opzing was created to solve a recurring problem in modern B2B go-to-market teams: as companies grow, their GTM systems become more complex and revenue leakage becomes harder to see.
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CRM, marketing automation, analytics and sales processes evolve independently. Over time, misalignment creeps in. Decisions are made on partial data. Performance issues surface too late.
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Opzing exists to help teams regain clarity before those issues become expensive
What We Do
Opzing focuses on diagnosing GTM issues, not implementing tools or running long consulting engagements.
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Our work centres on:
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identifying breakdowns across funnel flow and handoffs;
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uncovering reporting blind spots and decision gaps;
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helping leadership teams prioritise what to fix first;
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The GTM Revenue Leak Audit is designed as a focused diagnostic so teams can make informed decisions with confidence
Our Philosophy
We belive most GTM problems are not caused by lack of effort or tooling, but by drift. Systems, processes, and metrics slowly falling out of alignment as companies scale.
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Our approach is deliberately constrained:
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No software installs
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No system access
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No forced implementation
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Just structured analysis, clear thinking, and practical recommendations grounded in real operating experience
Who's Behind Opzing?
Hi, I'm Lorenzo, the founder of Opzing
I've spent years in the trenches of B2B Marketing and Revenue Operations teams, working with high-growth companies to untangle their systems and make their GTM teams faster and more effective.
My background spans CRM architecture, marketing operations, analytics and revenue operations, with a focus on how teams actually operate day-to-day, not how systems are described in theory.
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Opzing reflects a belief that better GTM decisions start with better diagnosis
Opzing works best with teams that value clarity, discipline and honest assessment before committing to larger initiatives
If that's what you're looking for, the GTM Revenue Leak Audit is the place to start
Let's Talk
If your revenue operations are slowing you down, let's fix that
Book a free discovery call or get in touch - we'd love to hear what you're working on.
Email: info@opzing.com
Phone: +44 (0) 7508 090740